Category Archives: Marketing

Dance Marketing 101

Marketing. That word we associate with slick overpriced advertising firms on Madison avenue that push more and more junk in front of us. That's not what we need, right? Right. Dance studios are generally small businesses that don't have the time, budget or personnel to work like that, nor do we want to engage with ...

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The Hardest Way to Do Business – In Silence

If you want an impossible way to do business, it’s to never mention it.

Your first priority in a dance business, whether you are advertising private lessons, group lessons, or performance availability, is to put the word out.

Then repeat it.

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Authentic Atmosphere At Your Event

One of the biggest downfalls of dance events – particularly Lindy Hop ones – is the effort to make an event something it is not.

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