Branding for Dance Organizations
Your brand is your businesses image and narrative. It is the values and words people associate with your work. It is the reason you stand out.
Brand consulting focuses on designing and clarifying your story and image.
Conceptual Branding: Narrative & Mission
Your conceptual brand is the clear understanding of your organizations mission and narrative.
We work closely with your organization to develop a clear statement of your mission–that primary driver that your organization strives for. We also help you develop the story of your organization. This narrative is the unique place and position your organization is coming from and what it has to offer that makes it stand out from other organizations.
Visual Branding: Logo & Aesthetic
Visual branding is the development of a certain look and visual feel for your organization that matches its mission and narrative.
We work closely with your organization to create a unique aesthetic that aligns with your companies conceptual brand. This can mean developing a specific logo for use by your organization on promotional materials, the selection of a color palette for web and print items, and the choice of typography and other visual elements that accurately reflects your organization.