Content Strategy for Dance Organizations
Your content strategy is the guidebook for what kind of content is valuable for your business, how you produce and govern that content, and how you get it in front of your community.
Content strategy consulting focuses on designing a clear plan of action.
Strategy
Content is the core of your dance organizations web presence. Understanding the why, what, where and how of your content is what makes web presence useful for your organization.
Jumping into the online space without a strategy is like building a house without a set of blueprints; you’ve got a lot of tools but no clear direction or plan of action. That’s where strategy comes in.
We work with your organization to formulate what kind of content you should be producing, who is responsible for that content and where that content should be going to meet your organization and communities needs.
This work begins with an existing content audit which lays out what you currently have online and how its structured, from there we assess the existing content and provide recommendations for improvement on that content and the development of new content to fill gaps. From there we develop a long term strategy for your online content that provides your organization with a plan for putting the content in place and managing it into the future.