Dance Marketing
Your marketing is more than just your advertising budget and flyers, it is how you engage and find your community, understand data metrics and tools.
Marketing consulting focuses on creating a top-down strategy and on the ground set of tactics.
Market Research
Market research focuses on understanding your target market and investigating possible new target markets to reinforce existing products and services and develop new products and services.
We work with your dance organization to create a profile of your existing target market and additional potential markets by examining the demographics of your existing community and customers. This research determines where your market is most accessible, what kind of products and services they are looking for, and the price range at which you can offer your services.
Marketing Campaigns
Campaigns are what gets your message out to your market; from social media to search marketing and traditional print advertising, we work with your organization to find the best mediums to reach your audience.
We work with your dance organization to create innovative and personalized marketing campaigns to promote your products, classes, and performances that align with your narrative and your budget. We train our clients in the basics of social media and search marketing best practices so that you connect with your desired audience in a manner that encourages them to engage with your organization. We can run campaigns for you or create campaigns that your organization runs internally.