Most examples of Twitter uses revolve around promotion for your business; however it’s not the only or necessarily best use for Twitter for your dance event or business.
So, I’m showcasing a few solid examples of how to make Twitter work for your business without being just another advertising space.
Updates via SMS
One of the best examples of Twitter usage was at the Frankie95 dance event in New York City May, 2009.
They leveraged the Twitter mobile features to feed updates via SMS to hundreds of event participants. They encouraged attendees to sign up for Twitter, follow them and then set up mobile updates via SMS for their tweets.
By doing so they created a way to quickly and effectively reach their attendees with changes to the schedule, last minute updates, and more with minimal cost.
For large conferences, dance events and workshops with fluid schedules this kind of notification system works wonders to keep your attendees in sync with what’s going on. Whether your party has moved down the hall or the workshop has been pushed back an hour, your attendees will get an SMS notification delivered to them.
SMS is a direct line to your participants and Twitter’s mobile update feature leverage that connection well.
One of the most common uses of Twitter is as a networking tool. There are many dancers and dance studios on Twitter who you may not be aware of in your area.
Whether you are looking for dancers for your company, looking to hire a new instructor or looking to network with out of town studios and instructors for possible joint projects, Twitter is a great place to find and connect with individuals.
Using services like Twellow, which function as directories of Twitter users grouped into categories, you can find dancers, musicians, DJs or organizers throughout the world to connect with, share information, tips and more.
Customer Service & Brand Management
While we all hope we don’t have too many complaints or issues to address, Twitter is a great tool for tracking issues and connecting with the individuals who have problems and addressing them directly.
Having an ear on the Twitter feeds for your brand name, your dance studio, your dance style, etc. allow you to monitor and deal with issues that may crop up with your business – and especially with your website that may get lost in the shuffle of e-mail.
Searching for mentions of your brand name, dance style, dance studio or instructors can give you a pulse on what people are saying about your business and the world of dance.
Whether you want to share a photo of the latest dance competition highlights, a music track you just discovered or a video of an inspirational dance video; Twitter is another way to deliver this content to your customers.
With a camera in every phone, you can easily snap a picture of a dancer and immediately send it to Twitter through a service like TwitPic.
If you have a Flickr stream you can feed your photos to your Twitter account, so once you’ve got pictures from your most recent recital, show or even rehearsal you can feed them out to your followers automatically.
Many music streaming services like Last.fm, Blip.fm, and Pandora allow you to share the song or channel you are listening to with your Twitter followers with the click of a button; so if you just caught a song that inspires your dancing – share it.
By sharing content of your dancers, your DJs, your inspiration and your studio you create a stronger community connection with your followers.
Who doesn’t love a dance mob?
Whether you are organizing a random club bomb where you descend en masse upon a specific club, a flash mob dance event, or a spontaneous dance party, Twitter helps you setup and share the details needed with dancers.
If a favorite DJ or band is playing at a club it’s a quick way to gather your friends to join you.
With the use of other online media, like YouTube or another video platform, you can share a dance to be learned, and then organize the meetup and performance entirely via Twitter.
These kinds of performances, jams and meetups are a great way to spur interest, engagement and media attention.