5 Non-Promotional Twitters Uses for Dance

Most examples of Twitter uses revolve around promotion for your business; however it’s not the only or necessarily best use for Twitter for your dance event or business.

So, I’m showcasing a few solid examples of how to make Twitter work for your business without being just another advertising space.

Updates via SMS

One of the best examples of Twitter usage was at the Frankie95 dance event in New York City May, 2009.

They leveraged the Twitter mobile features to feed updates via SMS to hundreds of event participants.  They encouraged attendees to sign up for Twitter, follow them and then set up mobile updates via SMS for their tweets.

By doing so they created a way to quickly and effectively reach their attendees with changes to the schedule, last minute updates, and more with minimal cost.

For large conferences, dance events and workshops with fluid schedules this kind of notification system works wonders to keep your attendees in sync with what’s going on.  Whether your party has moved down the hall or the workshop has been pushed back an hour, your attendees will get an SMS notification delivered to them.

SMS is a direct line to your participants and Twitter’s mobile update feature leverage that connection well.


One of the most common uses of Twitter is as a networking tool.  There are many dancers and dance studios on Twitter who you may not be aware of in your area.

Whether you are looking for dancers for your company, looking to hire a new instructor or looking to network with out of town studios and instructors for possible joint projects, Twitter is a great place to find and connect with individuals.

Using services like Twellow, which function as directories of Twitter users grouped into categories, you can find dancers, musicians, DJs or organizers throughout the world to connect with, share information, tips and more.

Customer Service & Brand Management

While we all hope we don’t have too many complaints or issues to address, Twitter is a great tool for tracking issues and connecting with the individuals who have problems and addressing them directly.

Having an ear on the Twitter feeds for your brand name, your dance studio, your dance style, etc. allow you to monitor and deal with issues that may crop up with your business – and especially with your website that may get lost in the shuffle of e-mail.

Searching for mentions of your brand name, dance style, dance studio or instructors can give you a pulse on what people are saying about your business and the world of dance.

Sharing Content

Whether you want to share a photo of the latest dance competition highlights, a music track you just discovered or a video of an inspirational dance video; Twitter is another way to deliver this content to your customers.

With a camera in every phone, you can easily snap a picture of a dancer and immediately send it to Twitter through a service like TwitPic.

If you have a Flickr stream you can feed your photos to your Twitter account, so once you’ve got pictures from your most recent recital, show or even rehearsal you can feed them out to your followers automatically.

Many music streaming services like Last.fmBlip.fm, and Pandora allow you to share the song or channel you are listening to with your Twitter followers with the click of a button; so if you just caught a song that inspires your dancing – share it.

By sharing content of your dancers, your DJs, your inspiration and your studio you create a stronger community connection with your followers.

Dance Mobs

Who doesn’t love a dance mob?

Whether you are organizing a random club bomb where you descend en masse upon a specific club, a flash mob dance event, or a spontaneous dance party, Twitter helps you setup and share the details needed with dancers.

If a favorite DJ or band is playing at a club it’s a quick way to gather your friends to join you.

With the use of other online media, like YouTube or another video platform, you can share a dance to be learned, and then organize the meetup and performance entirely via Twitter.

These kinds of performances, jams and meetups are a great way to spur interest, engagement and media attention.

Better Dancer: The Digital Dance Journal

This is the start of a series of articles on Being A Better Dancer.  The series will consist of articles on how to become a better dancer through the examination of learning process, creative process, and performance improvement.

I recall back when I started dancing I toted around a little spiral notebook with me to all the classes and workshops I attended. In it I jotted down notes, steps, counts, sequences and feedback. Anything that would help me along as a dancer.

It was a repository for my progress as a dancer and while some may disdain the use of journals or writing dance steps out, it helped me navigate a new domain of movement and remember the intense amount of information presented in classes and workshops.

Mine was just a spiral bound notebook and a pen, but today, with the ease of video, audio and photo capture, it can be much more. A digital dance journal may comprise dance videos of steps you have learned, voice memos of feedback, written out counts to a step, inspirational videos and songs, and the list goes on.

Create a capture process

Once you make the decision to have a dance journal, you need to establish a habit of capturing the feedback, reflections and inspirations in a way that works for you.

If you are a writer you’ll be used to toting around a notebook and pen. If you are a photographer you are used to having a camera on you. If you are nearly anyone in the digital age, you’ve got a cell phone with a camera in it. You may use a single capture medium, but more likely you will use a collection of tools to capture information for your dance journal.

Example of Capture Media

The most important part of the process is to create the capture habit and maintain it. Without a consistent habit of note taking (in whatever form) you will lack the critical data you will use to reflect on later.

Create an organization process

The capture process gives you the data, the organization process makes that data meaningful.

In the organization process you may use a series of folders on your computer, mind mapping software, project management tools, or straightforward text files. The goal is to take the captured data and place it into an overarching domain map or structure.

The domain map is a theoretical structure of the practice of dance. The map is for your own benefit so structure it as you will, but there will most likely be a few principle categories that tree or web out into other sub-categories.

Example Lindy Hop Domain Map

In each domain place or link the corresponding data that you collected in your capture process. This gives your feedback a place in the meta-view of your domain.

Don’t be afraid to move data around or add it in multiple spaces. There are many options for how you can structure your own data so it is meaningful to you. The most important part of this process is that you create a domain map or structure that makes sense for you and that you can place captured data into that map for later review.

Create a review process

The organization process makes data meaningful by placing it within your domain map, the review process creates a space to engage and work with that data.

Once you have an established domain map with various categories and sub-categories and you have begun placing data into the map you can begin a review process.

The importance of the categories and sub-categories in your domain map is that you can break apart a specific portion of the data to review and engage with without having to confront the sheer density of information in the whole domain.

Deliberate practice requires that one identify certain sharply defined elements of performance that need to be improved, and then work intently on them.

– Geoff Colvin

In your review, take a specific set of elements or sub-category and engage with it alone.


Data Object: Learn a specific rhythm.


  • Breakdown and identify the rhythm from the data.
  • Build up the rhythm slowly from steps you already know.
  • Perform rhythm
  • Film yourself performing rhythm
  • Compare to example from data.
  • Repeat while fine-tuning rhythm to match data.

The review process is the most difficult and yet the most rewarding part of the journaling process. Identifying and engaging with the elements of your feedback process that push you just outside of your comfort zone will accelerate your learning process.


The journaling process is a cyclical process. As you proceed from capture to organize to review, you will notice that you will be capturing, reorganizing and reviewing alongside each step. This is an essential part of the process.

At each stage you will be improving not only the various aspects of your dancing, but also the very process by which you improve your dancing. This metacognition of your learning process and your dance domain is essential to exceptional performance.

Flickr photo by StarbucksGuy.